Age Proof Your Brain with Tony Buzan

Do you feel pressured by the ambition, creative energy, and demand for work-life balance of Gen Y employees?  Whether you are an employer or just a more chronologically challenged individual, there seems little doubt Gen Yers are challenging how you work. In Managing Generation Y Bruce Tulgan and Carolyn A. Martin reflect on the latest wave of workers, consumers, and global citizens -- the grown-up children of the late '70s and early '80s. Gen Yers are the most education-minded generation in history Influenced by Baby Boomer parents who value education and a workplace that demands it. Most Gen Yers recognize that the key to their success lies in advanced learning.

In the USA 90% of high school seniors expect to attend college, 70% of them expect to work in professional jobs, 70% of teens believe college is necessary to meet their career goals, 40% of college freshman expect to get their master's degrees. For the "education is cool" generation, the expectation of lifelong education is a fact of life. The good news for Gen Yers is that their talents are in great demand and starting salaries continue to rise.

The apparent challenge for businesses is to attract and retain Gen Yers, but to also develop older generations and ensure they feel empowered to effectively and creatively contribute to their own and the business’ success. But what does this mean if you are a Gen Yer? Simple. You need to develop and maintain the ability to compete with your peers and to stay ahead of the game, particularly as the Baby Boomers re-enter the labour market.

See more on how to Age Proof Your Brain in our BLOG

So how do you retain and enhance the skills of employees through each stage of life? How do you ensure employees continue to contribute creatively to the success of your organisation – whether business, government, not-for-profit or educational institute? How do you ensure that YOU stay relevant, alert and innovative in a rapidly changing and ageing world?